store opening campaign
October 2016
For Sporting Life’s new store openings in Richmond Hill, Ontario & Calgary, Alberta
Making clear from the first page flip that Sporting Life is a place where fashion meets sport, this visually-stimulating tri-fold piece was delivered right to the doorsteps of citizens in the surrounding areas. Along with this came the newspaper and online ads, website takeovers and email newsletters, anchored by the favourite “Helmet Girl” in her bright, blue puffer jacket. The strong imagery mimicked the atmosphere going into the store openings – We were ready to make an impact.
